The Future of Our Businesses
What is your mission statement?
The Relationwise Content Marketing Challenge is an opportunity for you to share your thoughts, knowledge and ideas about business as a young business person. We're particularly interested in how you think the relationship between businesses and the people in them is going to change in the coming years. In our opinion, modern businesses wrongfully believe margins come before people – We want to prove them wrong!
What is content marketing?
Content marketing is an approach to marketing based on creating and distributing valuable, relevant, and consistent content. It aims to attract and maintain an audience of leads and clients that ultimately lead to an increase in outreach and profitable customer actions. Content marketing is widely used by companies across the world and is a praised form of marketing as it provides real, tangible information for people in today's industries.
What you have to do:
- Write an original piece of content marketing in 1,000 to 2,000 words on the topic 'The benefits of making employees happy' (upon signup you’ll receive and email with topics of interest as well as other tips and tricks)
- Publish it on our online content database.
- Share & promote – winners will be picked based on traffic created.
Your content should be:
- Original and unique
- Interesting and sharable
- Targeted and Accurate
- In-depth and Insightful
The most important part about content marketing is knowing who your audience is. People share content that is valuable to them, so remember that when you write.
Key Ideas:
- 'The way you treat your employees is the way they will treat your customers'. – Richard Branson
- 'A 2% increase in employee satisfaction = a 2.5% increase in customer satisfaction = 6.5% increase in earnings'. – Copenhagen Business School Study
- The concept of Net Promoter Score: A metric for satisfaction – Bain & Company
- A people-centred business is both more holistic and more sustainable
You will get:
- Valuable insight into content marketing strategies
- Knowledge processing skills
- Unique writing experience
- The possibility of sharing your content with real companies
- The opportunity to become a Relationwise Ambassador and get featured in our content marketing media
- The opportunity to develop and produce professional quality content marketing that will be published on our online content database. Authors of the best content will become co-authors of the next Relationwise book, which will be publicised and printed.
The authors of the best submissions will be invited to take part in the Finals at Cass business school in London.
(Finalists unable to attend are invited to participate online via live streaming.)
Winner:
- Trip to San Francisco.
- Ticket to SaaStr Annual Entrepreneurship conference.
- Internship at Relationwise in London.
Authors of the 10 best articles will co-author our next book. The book will be published online and in print and will become part of our range of published titles.
We believe business is all about people – that’s why people are our number-one priority!
Happy customers stay for life, while unhappy customers leave without notice. This is a known fact in business. However, few people realise that the same is true for employees in companies around the world. The best and most effective way to hold on to valuable people in organisations is to make sure they're happy. After all, when your employees are happy, they won’t leave you.
Young up-and-coming business leaders are putting people first. Become part of a new way of doing business in which people come before margins.
YOU are the future. You can force the hand of destiny and change the way businesses operate today!
Relationwise is a Danish software company specialising in what we call 'Software for better relations'. Our mission is to make better relations between people everywhere. To do so, we turn high-tech into high-touch.
At Relationwise, we aim to influence the lives of 50,000,000 people. We work with small, medium and large companies to increase happiness all around.
Find out more about us at www.relationwise.com or read our manifesto at relation.pastebimas.lt/naked-marketing
Challenge Timeline
Creation
Write your contribution in 1,000–2,000 words.
Launch
Publish it on our website.
Share it
Create traffic and get the world to notice you!
Live Final
London – 28th of October or via live streaming
Get started now!
Once you’ve signed up, you’ll receive our welcome email containing all you need to know about submitting your entry. And not only that – we’ll also include some great advice on how to write killer content and how to get it out there on the net and read by as many people as possible.
How to preach - Most read & Most shared
Thankfully, your efforts won't be judged by a bunch of old corporate fat cats, but rather by real people just like you from all around the world.
Our analytical software will keep track of how many people read your content and how many times they share it. No matter what your style, the key to effective marketing is outreach. Great content-marketing material becomes brilliant only when people start to follow and spread it.
We challenge you to use your networks and your social media platforms to get your message out there and make your ideas gain traction.
Viral content doesn't have to be a crazy cat video. Would you like to know how to make great content go viral? So would we! That's why we're asking you to be creative, pull out all the stops and get your content out to as many people as possible. We know you can do it!
Anders Skjøt Kongsbak
Nationality: Danish
Studies for: BSc (hons) Management
Professional title: Project Manager
LinkedIn: link
As a Cass student who also works in the world of real businesses, I find myself putting theory into practice each and every day. Sometimes, I even use what I learn in class in the morning at work in the afternoon – that’s exciting!
I wish everyone could experience the satisfaction of putting knowledge into action in the real world and seeing how industry and academia interact. There's definitely a lot of disagreement between the two, but understanding the theory enables me to process information and make decisions in a way I otherwise couldn't.
The truth is that entrepreneurs and innovators keep on proving that old-school methods become obsolete. Remember: the changes made in the real world today will be taught in schools and universities tomorrow. A future generation that understands how we solved the problems of yesterday will be well-equipped to develop new solutions for the problems of tomorrow.
In my opinion, the strongest tool in the armoury of a young academic determined to change the world of businesses is the knowledge that only an institution like Cass Business School can give you. Knowing the premises on which businesses operate will enable you to change business and ultimately influence millions of lives.